Digital + printable planner for author newsletters
The Ultimate Author Newsletter Planner
Grow an email list of readers who buy every book
Choose your format
What you get with the Goodnotes & PDF edition
- 24-page digital planner with clickable tabs, contents and back links
- Two designs: Classic and the colourful Pop design
- Printable US Letter versions of both designs
- Recommended Resources for Authors PDF
A hyperlinked PDF for Goodnotes, Notability, Noteshelf and other PDF note apps on iPad or Android tablets. Tap the tabs and contents to jump between pages.
About this planner
Grow an email list of readers who buy every book. The Author Newsletter Planner has 5 sections: strategy, welcome, grow, calendar and stats.
It comes as Goodnotes & PDF, Microsoft Word, Notion template and E-ink edition, or as a printed, spiral-bound planner, so you can plan in the app you already use.
Sample pages
Take a look inside
Real pages from the Author Newsletter Planner, in both designs. Tap a page to see it bigger.
What's inside
5 sections, 24 pages in the PDF
Strategy2 pages
- Newsletter strategy
- Content pillars
- Who it's for & what they get
Welcome2 pages
- Reader magnet
- Welcome sequence
- Automatic emails for new readers
Grow2 pages
- Sign-up sources
- Swaps & group promotions
- Sign-ups per month by source
Calendar7 pages
- Four quarterly email calendars
- Four email planners
- Subject line bank
Stats2 pages
- Monthly stats
- Newsletter review
- Subscribers & open rate
Section and page counts are for the Goodnotes & PDF edition; the other formats hold the same planning pages, arranged to suit each app.
Highlights
Inside the Author Newsletter Planner
Emails readers want to open
- Decide what your newsletter is for and who it's for
- Set how often you'll send
- Four to six content pillars to rotate
- Map the automatic emails every new subscriber receives
Turn sign-ups into readers
- Plan a reader magnet: what it is, its length and format
- List where sign-ups come from and how many each month
- Decide which sign-up sources are worth keeping
- Track newsletter swaps and group promotions
A year of emails, planned
- An email calendar for each quarter of the year
- Plan sends around releases, promotions and seasons
- Draft the structure of four emails before you write them
- Collect the subject lines that made you open an email
Watch the trend
- Subscribers, open rate and click rate, month by month
- Unsubscribes and what you tried, side by side
- Note your best emails and what readers replied to
- A newsletter review to do every few months
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